Saundra Krienke · Senior Product Marketing Manager
A product creates value when customers have a reason to care.
My best work starts with understanding the customer, the product, and what’s happening in the market, then finding the story that connects them. I turn those insights into positioning, enablement, and adoption strategies that show up in customer behavior and business results. I care about work that solves meaningful problems and makes a real difference in how people experience the services they rely on.
Canteen One · Enterprise National Accounts
Enterprise value doesn’t stop when the contract is signed.
At Canteen One, I worked across the lifecycle of complex national enterprise relationships, partnering with Sales, National Account Management, Implementation, Operations, Finance, and leadership from new-client rollout through ongoing business reviews, renewal, and expansion.
My role was often to make the complexity clear: translating customer priorities, operational and financial performance, pricing, and business results into communications, recommendations, and value stories that helped customers understand what was working, where opportunities existed, and why the relationship should continue to grow.
~$1B
Enterprise client portfolio
99.7%
Portfolio retention rate
$150M+
Retained client revenue across renewal initiatives
120%+
Revenue lift across targeted expansion initiatives
Implementation
Create clarity from day one
Aligned client and internal teams around milestones, ownership, expectations, and communications throughout rollout.
Business reviews
Make customer value visible
Connected performance, business results, customer priorities, and opportunities into executive narratives and recommendations.
Renewal + expansion
Build the case for what comes next
Used demonstrated results, evolving customer needs, and future opportunities to shape differentiated renewal and expansion stories.
Over time, I gravitated toward the work I enjoyed most: understanding customer needs, uncovering what created value, and shaping how that value was communicated. That became the bridge from enterprise customer strategy into product marketing.
01 · Building the PMM foundation
Built the PMM function Zight didn’t have.
When I joined Zight, there wasn’t a product marketing function. I started with Sales, including partnering on enterprise opportunities: what prospects were hearing, how buyers talked about the product, and where deals got stuck. Two gaps stood out: an inconsistent sales story and competitive information that was hard to use when it mattered.
We needed a clearer product story.
Prospects weren’t always hearing the same story about Zight or why it was different. I worked with the CMO to sharpen the narrative around customer problems, outcomes, use cases, and differentiation, then carried that positioning across sales conversations, product demos, and customer-facing stories. I made sure Sales could put it into practice through the deck, talking points, training, and pitch certification.
We needed competitive intelligence Sales could use.
Competitive information was limited and scattered across Sheets, Confluence, and slides. I conducted new research, built a centralized competitive intelligence foundation, and kept Product, CS, Marketing, and Sales current through a dedicated channel. Then I turned it into what Sales needed in a deal: battlecards, demo guidance, objection handling, and field plays.
Early proof in the field
Sales put the new enablement to work in a competitive deal.
One of the first opportunities to put the new messaging, competitive guidance, and training into practice resulted in a win against two major competitors.
$42K
Competitive win
02 · Tier 1 launch GTM
From customer signal to adoption.
I led end-to-end GTM from customer and competitive validation through early access, launch, and post-launch optimization. Customer insight shaped the positioning and value story, while close partnership with Product, Sales, and Customer Success carried that story through launch and adoption.
After release, I tracked product usage and customer feedback to identify friction, refine messaging, and improve how customers discovered and adopted the new capabilities.
Validate → Position → Enable → Launch → Measure → Optimize
~32%
Month-over-month growth in monthly active users following launch
Opus1.io · Senior Product Marketing Manager, Contract
Keeping customer value clear at the speed Product ships.
35+
Product and feature launches in four months
Opus1 shipped continuously, often several updates at once. I ramped quickly, directed GTM across every release, and built a reusable AI-assisted release workflow that centralized product context as velocity increased.
From launch to customer value
Driving post-launch adoption.
Clearer positioning, in-product communication, and post-launch optimization supported growing adoption and sustained usage.
374 → 580
Active SMS-sending accounts
+55%
In three months
Making payments value clear.
I led positioning and messaging for Opus1 Payments, translating complex payment and billing capabilities into clear customer and operational value.
$5M+
Platform payment volume in a 30-day period
From customer signal to growth
Customer signal before the story.
113
Survey responses
75%
Of pilot-question respondents volunteered for an early pilot
I co-led discovery with Product for a new AI assistant, learning where workflows, unmet needs, and adoption barriers pointed to real value.
Turning new product value into customer expansion.
27
Deals in the July launch month
~$34K
New ARR
I partnered with Product and Customer Success on a value-led expansion strategy for paid add-ons, translating customer needs and objections into positioning and targeted messaging that supported 27 deals and approximately $34K in new ARR in the launch month.
From the team
“Saundra was clearly one of the best product marketers I’ve worked with. But her ability to add value in such a short period of time is astonishing.”
Steve Brown | VP of Marketing, Opus1
“Thank you SO much for the way you showed up and brought our product releases to life for our customers and the industry! You seriously are incredible at what you do.”
Sharad Chandramohan | CEO, Opus1
A little about me
I’ve always been drawn to the value side of the work: understanding what customers are trying to accomplish, why they should care, and how to make that value clear to the people buying, selling, and using it. That curiosity pulled me toward Product Marketing, and it’s still the part of the work I enjoy most.
The people around the work matter just as much. I want to work alongside people I respect, where different perspectives are welcome and there’s a shared sense that we’re building something worth caring about.
Outside of work, I’m happiest outdoors and usually looking for an excuse to be on the water: fishing, boating, hiking, golfing, camping, traveling, or simply staying active.
Community leadership
President • Camp Knutson Volunteer Board
Business Relations Director • Whitefish Area Property Owners Association
